Årets vinnare i NCSC Nordic Awards har utsetts. Det finska shoppingcentret ISO Omena har belönats med utmärkelsen Best Nordic Shopping Center 2019.
Priset delades ut på Münchenbryggeriet i Stockholm under måndagskvällen. Tre andra vinnare presenterades under kvällen: Best Marketing Campaign – Frölunda Torg (Sverige), Best Retail Concept – Mester Grønn (Norge) och Best Innovation – The Lobby (Sverige).
Best Nordic Shopping Center 2019
Vinnare: Iso Omena, Finland
“The winner of this year’s Best Nordic Shopping Center is a center that has everything a future-oriented and modern center should have. In times of disruptive retail, the major trends have been taken into account and the offer is adapted to its changing and growing market, where future development is part of the strategy.
The center has a clear ambition to be a metropolitan hub and cross point for meetings, service, retail and entertainment. The center has managed to handle the challenges of a well-connected unit where each part of the concept is given its own clarity. For the visitor, this means accessibility beyond the ordinary, a true meeting place with excellent retail, private and public service and a rich variety of leisure. All visitors can easily find their favorites whether they are looking for daily convenience or relaxing entertainment.
The center is architecturally packed in a modern, functional and coherent structure where the various parts integrate well with each other. In addition to an all-encompassing wide and deep range of retail, the content of service, social functions and entertainment is clear and well-dimensioned. The F&B offering stands out as extensive, modern, diversified and presented in a clear concept.
The marketing is modern and clearly present in all parts of the center. Awareness of sustainability has permeated both the project and beyond in management and operations.
The center has had great success, which is clearly visible in footfall and turnover as well as in strong financial results.
This year’s winner is a good example of a future proof ‘all mall’ when it is at its best.”
Best Nordic Marketing Campaign 2019
Vinnare: Frölunda Torg, Sverige
“The campaign is very creative and based on influencer marketing, which is so typical of our time. The blogger is amazingly warm and genuine and does a great job of promoting the concept; ‘everything can be found under the same roof’. A charming and smart way to involve visitors, tenants and services, together with social media, that really promotes the qualities of the center. A truly excellent campaign!”
Sverige: Frölunda Torg
Sverige: Frölunda Torg
Best Nordic Retail Concept 2019
Vinnare: Mester Grønn, Norge
“This established company has successfully adapted to the digital era and shows continued growth year by year. The company scores very high in both customer and employee satisfaction surveys and has an impressive sustainability and CSR strategy. The concept fits very well into the tenant mix and commercial plan of almost any shopping center and has proven be a good footfall driver. With 120 stores, the company has outperformed many of its competitors, and is able to compete with low-priced options in the market.”
Best Nordic Innovation 2019
Vinnare: The Lobby, Sverige
“Innovation comes from focus, discipline and patience. These days, everyone is obsessed with squeezing every ounce of personal productivity and self-improvement out of themselves. That only takes you further away from innovation. It’s the big picture that drives you and that’s also what drives you to come up with unique solutions to tough problems.”
Om NCSC Awards: NCSC Awards börjar med nationella tävlingar i varje nordiskt land, där vinnarna sedan tävlar mot varandra i NCSC Nordic Awards-finalen. Det bästa nordiska köpcentret får ”Nordic Star” av MK Illumination och går vidare till tävlingen ICSC European Awards 2020. Den första nordiska tävlingen hölls 2009 och syftet är att stödja utvecklingen av shopping branschen genom att lyfta fram de bästa, mest innovativa och kreativa initiativen i Norden.